The rich man who comes to ask Jesus what he should do to inherit eternal life is a good man, sincere in his asking. Mark’s gospel is alone in saying that Jesus looked on him and loved him. Out of love, not as judgment, Jesus offers him an open door to life: sell all you own and give it to the poor. Our culture bombards us with the message that we will find life by consuming. Our assemblies counter this message with the invitation to find life by divesting for the sake of the other.